The COVID-19 pandemic has significantly accelerated the development of e-commerce services. What trends has the new year 2021 brought to us? Many new challenges await web designers for e-commerce!
Here are the essential e-commerce trends in 2021
E-commerce has always developed rapidly, but a real revolution in the industry is during the COVID-19. Movement restrictions have forced consumers to trust online stores and online ordering. The growing interest in e-commerce goes hand in hand with high needs and requirements. Businesses that have moved online had to prepare for it.
What trends will accompany us in the new year 2021? The most important of them are:
- omnichannel marketing;
- personalization of services and products;
- increase in the popularity of artificial intelligence;
- the increasing importance of ecological solutions;
- social e-commerce;
As the COVID-19 pandemic grew, more and more customers were interested in shopping online, which naturally translated into an even greater variety of needs and requirements. Salespeople who wish to maintain a competitive advantage must adapt to them. One of the leading trends in 2021 is omnichannel marketing. It is not enough that you sell through your website. It is also worth launching auctions on Allegro, selling via mobile applications and social media, and... stationary - such purchases still do not go out of fashion!
Personalization of services and products
Personalization has grown in importance over the past few years. In 2021, it could not be otherwise - consumers demand even more from the store than before to provide them with a tailor-made solution. This applies to both the products offered and the method of delivering services. So invest in several different payment methods, and establish cooperation with various courier companies - Your customer wants to have a choice!
In 2021, interest in artificial intelligence for e-commerce grew. Ecommerce website design companies also offer their clients additional services, for example, integration with an intelligent chatbot. The bot's job is to relieve consultants and sellers - examine the needs and then conduct a conversation with the client to end with a sale. It also has an informative function - answers bothering questions about the products and services offered. Artificial intelligence also helps in finding customers and analyzing consumer behavior.
In 2021, it is essential for an increasing number of customers to operate by sustainability and promote ecological solutions. It places more emphasis on making both the production process and the delivery environmentally friendly. Fashionable slogans in the new year are also eCommerce: second-hand trade and recycling - many companies are already acquiring old products from customers to make entirely new ones. Campaigns are also conducted to encourage the return of used-product packaging.
The last of the essential trends for e-commerce for the new year 2021 is social media’s growing importance. Facebook and Instagram, Twitter, Snapchat, or Tik-Tok are transforming so that you can purchase their level immediately. As a result, the consumer can save a lot of time as he or she does not have to visit the website or go through multiple payment steps. Entrepreneurs who want to increase sales should rebuild their corporate social media accounts and plan advertising campaigns based on new social networks.